As most would know, with Rubicon 1.3 CCP has started a trial on ship skinning.
http://community.eveonline.com/news/dev-blogs/ship-painting-pilot-program/
I’m not especially enamoured by this concept so far, but I do think it adds in its own way to the sandbox nature of EVE and some people will love it. I used some of the gifted Aurum on my three accounts to buy some to show my support.
I hope CCP manage this process and the player’s expectations better than Walking in Stations. I am still disappointed they left that (disaster) as just your personal quarters. They really should have added a simple communal area, such as a Corporation or Alliance Command room, to give the feature at least a small amount of value.