Each year CCP do something to acknowledge the festive season. This year CPP want you to undock and collect your own treats by running their Rogue Swarm Nest sites.
Completing Agency tasks can also give you extra festival rewards.
Speaking of the Agency. We should get more information this week about changes being made to that Interface. Looking at this forum post, they are moving more information into it:
While I like the idea of the Agency interface, I don’t much like how CCP have implemented it so far. It uses too much screen real estate, gets a bit cluttered, and seems to arbitrarily filter out results so you don’t actually have a complete picture. Worryingly CCP now intend to move the very usable Agent Finder into the interface.